Search Engine Optimization is the process of maximizing the amount of online traffic to a website by adhering to certain on and off-page criteria defined by the search engine’s algorithm. In some cases, you can tweak parts of your website to edge your way up the search engine results page. However, most of the benefits provided by doing SEO is awarded through genuine, informative content.
Optimizing your website, whether it’s for your blog, business or company can hold huge benefits and require minimal effort. I talk to a lot of people who are either just starting to build their own website or who have just finished building their own site and are always concerned with paying someone to do SEO for them.
The term “SEO” sounds like technical jargon but in reality, SEO is an idea. One that every person has an innate knowledge of. If you have created a website for your business or blog you’re actively doing SEO. It’s whether you’re doing it correctly and effectively which is what this article aims to address.
Original article can be found here
Video here: SERP Scribe Demo