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Everybody absorbs content differently, no one type of content fits all. While some of your audience will devour written emails, articles and e-books, others lap up video, photography and other audiovisual content.

Video marketing really is for every brand, helping you reach all your potential customers.

Experiments show that video-based multimedia material create better learning performance and more positive emotion—even in text-centric learners

Adding a Video to Your Website can increase the chance of a front-page Google result by up to 53x

71% of the marketers say that video conversion rates consistently outperform other marketing content

Original article can be found here

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